公众舆论
Public Opinion

  • 作   者:

    沃尔特·李普曼
    Walter Lippmann

  • 出版社:

    外语教学与研究出版社
    Foreign Language Teaching and Research Press

  • 版   本:

  • 支   持:

  • 电子书:

    ¥5.90

  • 0(0人评过)
  •   评论(312)
  •   读后感(1)

本书是传播学领域的奠基之作,它第一次对公众舆论做了全景式的描述,自1922年问世以来,已被翻译成几十种文字,至今仍然保持着这个领域中的权威地位。其影响力经久不衰的奥秘在于,它卓有成效地梳理了舆论研究中一系列难以回避的问题.比如舆论从哪里来,它是怎样形成的?它能造成什么样的结果?谁是公众?公众舆论是什么意思?它是仅仅在公众中传播还是由公众自己形成的?它什么时候才能成为独立的力量?它对成见、兴趣、公意的形成和民主形象等问题做了精辟而深刻的探讨,完成了新闻史上对舆论传播现象的首次全面论述,为后人的研究奠定了基础。

本书由美国新闻评论家、作家、著名传播学学者沃尔特•李普曼所著,被公认为是传播学领域的奠基之作,是当今大众传播对社会产生巨大影响这一历史时代的必读书目。作为一部传播学经典著作,该书第一次对公众舆论做了全景式的描述,让读者能细细地体会到舆论现象的种种内在与外在联系。此书自1922年问世以来,已经被翻译成几十种文字,至今仍然保持着这个领域中的权威地位。

沃尔特·李普曼(Walter Lippmann)1889年9月23日生于美国纽约。在哈佛大学时他受马克思主义的影响成为一名社会主义者,并与他人共同创立哈佛大学社会主义学社,同时担任哈佛月刊的编辑。李普曼很早就注意到了大众传播对社会的巨大影响,因此,在《公众舆论》和《自由与新闻》等著作中,它不仅对新闻的性质及其选择过程进行了深刻的分析,而且提出了两个重要的概念,一个是“拟态环境”(pseudoenvironment);另一个就是“刻板成见”(stereotype)。李普曼认为,现代社会越来越巨大化和复杂化,人们由于实际活动的范围、精力和注意力有限,不可能对与他们有关的整个外部环境和众多的事情都保持经验性接触,对超出自己亲身感知以外的事物,人们只能通过各种“新闻供给机构”去了解认知。这样,人的行为已经不再是对客观环境及其变化的反应,而成了对新闻机构提示的某种“拟态环境”的反应。

  • TO FAYE LIPPMANN
  • Part I Introduction
  • Part II Approaches to the World Outside
  • Part III Stereotypes
  • Part IV Interests
  • Part V The Making of A Common Will
  • Part VI The Image of Democracy
  • Part VII Newspapers
  • Part VIII Organized Intelligence
    暂时还没有评论,去书内看看…
  • For six strange weeks they had acted as if they were friends... 全部评论(3) 去书内

    This is a kind of camouflage that aims to protect themselves.

    2016-04-15 喜欢(1) 回复(0)

  • For six strange weeks they had acted as if they were friends... 全部评论(3) 去书内

    The social context matters. In fact, they live in a society on the own.

    2016-11-17 喜欢(0) 回复(0)

  • Rationally, the facts are neutral to all our views of right... 全部评论(2) 去书内

    It is our personal standards that divide a series of facts into right and wrong.The same thing can be described as a evil and justice in the meantime because different people hold different opinions.

    2016-05-31 喜欢(0) 回复(0)

  • Sometimes consciously, more often without knowing it, we are... 全部评论(2) 去书内

    Because it takes a shorter time for us to get comprehension of it,and we have less trouble transforming it into our own words.But if there's somehing novel and totally unfamiliar with us,it appears that we have a resistance unconsiously.

    2016-05-31 喜欢(0) 回复(0)

  • In peace you can go on endlessly supplanting small things... 全部评论(1) 去书内

    I'm in favor of this attitude towards war,when facing such moral issues,we shouldn't strive for a completely victory.Such as war,what we want is that the justice defeats the evil instead of brandishing we are omnipotent.

    2016-05-30 喜欢(0) 回复(0)

  • If the man is no longer plastic, or if some powerful interest... 全部评论(1) 去书内

    I think this is a unbiquitous disposal when it comes to that situation.

    2016-05-30 喜欢(0) 回复(0)

  • There is anarchy if our order of precedence is not the only... 全部评论(1) 去书内

    If someone tells something which is utterly deny the pattern of our world,it's likely he will be punished severely as what happened in the past.But it's the exact motivation making the world to be prosperous.

    2016-05-30 喜欢(0) 回复(0)

  • There we find the charm of the familiar, the normal, the... 全部评论(1) 去书内

    We grew up with a certain stereotype and we can be distinctived by our unique actions.Maybe that why we are reluctant to set out somewhere we are strange with,because it means it needs a lot of efforts to make us adapted by them and adapt others.It's a challenge to your inherent view of the world.

    2016-05-30 喜欢(0) 回复(0)

  • But on the screen the whole process of observing, describing,... 全部评论(1) 去书内

    So the author said it's an effortless process as you don't have to try hard to transform the words into your mind.They are already there for you both words and images.

    2016-05-30 喜欢(0) 回复(0)

  • For the most part we do not first see, and then define; we... 全部评论(1) 去书内

    I think this sentence is rather philosophical.We tend to believe the judgement when we first accessed something than after knowing it better and then make a judgement.

    2016-05-27 喜欢(0) 回复(0)

更多